TORONTO KIDS FASHION WEEK

Privacy Policy — Toronto Kids Fashion Week Inc.

Effective Date: July 29, 2026
Last Updated: July 29, 2026

1. Introduction

Toronto Kids Fashion Week Inc. ("TKFW," "we," "us," or "our"), located in Markham, Ontario, Canada, is committed to protecting the privacy of our users, models, parents, and guardians. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our website, registration forms, and communications.

2. Information We Collect

We may collect the following personal information:

Contact Information: First name, last name, email address, phone number
Model Information: Age, gender, height, dress size, eye colour, hair colour, race/ethnicity, city of residence
Parent/Guardian Information: Name and contact details
Application Details: Show selections, agency affiliation, photos
Communication Preferences: SMS opt-in consent

3. SMS / Text Message Communications

Opt-In: By checking the SMS consent checkbox on our registration form, you expressly agree to receive SMS text messages from Toronto Kids Fashion Week Inc. regarding auditions, event reminders, training schedules, registration updates, and show day instructions.

Message Frequency: Approximately 2–4 messages per month, depending on your event participation.

Message & Data Rates: Standard message and data rates from your mobile carrier may apply.

Opt-Out: You may unsubscribe at any time by replying STOP to any SMS message. You will receive a confirmation message and no further messages will be sent.

Help: Reply HELP to any SMS message for assistance, or contact us at the information below.

No Third-Party Sharing: Your mobile phone number and SMS opt-in consent will not be shared with, sold to, or used by any third party or affiliate for their own marketing purposes.

4. How We Use Your Information

We use the personal information we collect to:

Process model registrations and audition applications
Send event-related SMS notifications and reminders (with your consent)
Communicate important show day instructions and updates
Coordinate with designers for catalog shoots (if applicable)
Improve our events and services
Comply with legal obligations

5. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

Service Providers: With trusted vendors who assist us in operating our website and delivering communications (e.g., SMS platforms), under strict confidentiality obligations
Legal Compliance: When required by law, regulation, or legal process
Safety: To protect the rights, property, or safety of TKFW, our users, or the public

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by applicable law. You may request deletion of your data at any time by contacting us.

7. Your Rights (PIPEDA / Canadian Privacy Law)

Under applicable Canadian privacy legislation, you have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Withdraw consent for SMS communications at any time (reply STOP)
Request deletion of your personal data
File a complaint with the Office of the Privacy Commissioner of Canada

8. Cookies & Website Data

Our website may use cookies and similar tracking technologies to improve your browsing experience. You may disable cookies in your browser settings; however, some features may not function properly.

9. Children's Privacy

Toronto Kids Fashion Week involves minor participants. All registration and consent for minors must be completed by a parent or legal guardian. We do not knowingly collect personal information from children under 13 without verifiable parental consent.

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or misuse.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date. Continued use of our services following any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Toronto Kids Fashion Week Inc.
Toronto, Ontario, Canada
📧 [admin@tkfw.ca]
🌐 www.tkfw.ca